The Idaho Potato Commission (IPC) promotes the marketability and protects the viability of Idaho’s foremost agricultural product – the Idaho Potato. This is accomplished through extensive advertising and closely monitored licensing agreements controlling use of the Idaho Seal and the “Grown in Idaho” certification mark.
The promotion of both the Seal and the certification mark has resulted in the “Idaho Potato” being the most consumer-recognized produce product in the country, (1994 Fresh Trends Study by The Packer magazine – 82% recognition).
A successful agricultural economy in Idaho is partly dependent upon the Idaho potato grower’s ability to command a premium price for their product. This can best be accomplished through the IPC’s aggressive enforcement of licensing agreements and vigilant protection of the integrity of the Idaho Seal.
IACI supports the Idaho Potato Commission efforts to protect the Idaho Seal and the “Grown in Idaho” certification mark through strong enforcement of licensing agreements. IACI will oppose any legislation that attempts to weaken the enforcement powers of the Commission.